GVIDAS
ALEKNA
I architect data-driven content systems to scale global audiences from zero - and build high-fidelity sponsorship ecosystems that make sports organizations financially self-sufficient.
MAKING
MEDIEVAL COMBAT
THE MOST-WATCHED
NICHE SPORT ONLINE.
International
Medieval Combat
Federation
Inherited a dying international federation with fragmented infrastructure, dormant national chapters, and zero monetization. Rebuilt it entirely - brand, systems, pipelines, and commercial strategy - into a professional, growth-ready organization with a roadmap to become the most-viewed medieval combat event in history.
The 2026 Denmark World Championship is the execution proof: a multi-channel campaign leveraging streamer partnerships, paid funnels, earned media, and calculated hype sequencing to deliver viewer numbers never before seen in this sport.
What I Inherited:
Dead social media - 300k viewers per year with non-existent engagement.
No unified brand guidelines or visual identity.
Dormant national organization participation.
Zero e-commerce, zero CRM, zero commercial infrastructure.
No press presence, no SEO visibility, no sponsorship framework.
Broken internal communications and board trust issues.
Audience growth from baseline
Engagement rate multiplier
Organic views programmed
Physical event attendance
The plan to make
history in Denmark
A fully engineered campaign to make the 2026 World Championship the most-viewed medieval combat event ever recorded - built on streamer partnerships, paid acquisition funnels, and sequenced hype architecture designed to convert attention into long-term sponsorship value and organizational self-sufficiency.
Broadcast Infrastructure
End-to-end pipeline for a self-driven 8,000 concurrent livestream viewer target. Built to be self-funded and scalable.
Streamer Partnerships
Content creator distribution deals to amplify reach beyond the existing fan base and capture new demographics.
Paid Acquisition Funnels
Multi-platform paid campaigns (Meta, TikTok, YouTube) with calculated budget phasing building audience interest in waves.
Sponsorship Architecture
10+ commercial partnerships. Champion reward sponsors and corporate backing. Denmark geography leveraged for superior local funding.
National TV & PR
Earned media across Ireland National TV, Danish National TV, and French editorial. Proactive press engineering, not reactive coverage.
SEO & Digital Infra
#1 Google ranking for niche search intent. Full e-commerce and CRM launched from zero to operational inside the federation.
7-Month Campaign Roadmap
Collaborating monthly with different community members, raising trust and interaction while creating closer depth to the sport leading up to the world championship.
Creative
Intelligence
Creative problem solver with an analytical mind.
I don't separate data from creativity. Every campaign I build is researched to the bone - then solved with the kind of lateral thinking that spreadsheets can't replicate.
Research-First Thinking
Before any creative decision is made, I exhaust the data. Audience mapping, competitor audits, funnel analysis, platform behaviour - I want to understand the full landscape before I form an opinion. This isn't busywork. It's how I eliminate guesswork and find angles others miss. The IMCF Denmark roadmap didn't start with a big idea. It started with a forensic breakdown of what the sport lacked commercially, who the untapped audience was, and where the real leverage points were.
Creative Problem Solving
Once I understand the terrain, I think sideways. Most growth problems aren't solved by doing more - they're solved by reframing what you're doing. Building IMCF's sponsorship strategy meant treating a niche combat sport like a media property, not a nonprofit event. Launching Greenman Workshops meant recognizing that the bottleneck wasn't budget - it was production speed. I find the non-obvious solution and build the infrastructure to execute it.
Systems Over One-Off Wins
I don't optimize for a single viral moment. I build repeatable content systems, acquisition pipelines, and organizational frameworks that compound over time. The 65× audience growth at IMCF wasn't one lucky post. It was unified brand guidelines, rebuilt internal processes, international collaboration structures, and a sequenced content engine - all running in parallel. Strategy only becomes real when it's operationalized.
Commercial Clarity
Creative work without revenue intent is a hobby. Every strategy I build connects directly to growth metrics, monetization pathways, and organizational sustainability. For IMCF - a non-profit - this meant designing a sponsorship ecosystem and e-commerce infrastructure that didn't previously exist, so the sport could fund its own future. I think in ROI, LTV, and long-term brand equity, not just engagement rates.
Tools I use to think, research & build:
More
Proof
Greenman Workshops
Engineered first-to-market creative pipelines built explicitly for rapid variant testing. Built animated advertisement content pieces for paid acquisition that were completely unavailable at this speed and cost before my system. Removed the bottleneck that made rapid A/B testing financially unviable for small sports organizations.
Invictus MMA / Knyaz UK
Executed localized organic acquisition funnels from zero digital footprint in a hyper-saturated combat sports market. Secured mainstream editorial coverage in The Sun, driving direct increases in monthly gym membership revenue.