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Gvidas Alekna
Gvidas Alekna

More systems built around real problems.

A selection of motion work followed by two further projects, showing how I combine strategy, design, content, technology, and practical operations.

Selected motion work

Animated advertising across formats.

A selection of animated advertisements created for businesses and events in the UK. The work spans horizontal landing-page video and vertical social advertising, translating services, SaaS workflows, and event offers into short visual stories.

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AegisDigital security advertisement
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StackerSaaS workflow launch
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Sports EventsVertical event promotion
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UK AdministrationShort-form service advertisement
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Breach DetectiveCybersecurity brand advertisement
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Event SupportEvent services advertisement
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SyncflowProduct and workflow animation
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what3wordsLocation technology motion concept
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Project 02

Historicum.pl

A complete multi-use WordPress business system combining ecommerce, CRM, SEO, AI-assisted SEO, content, and owner-management workflows.

historicum.pl
Historicum ecommerce website homepage
Website previewOpen live site

The goal.

Turn a specialist ecommerce site into one connected business platform that could support sales, customer relationships, search visibility, content, events, completed projects, and routine owner updates.

What I built.

A full multi-use website structure with a custom storefront, CRM pathways, technical SEO, AI-assisted SEO workflows, product imports, owner-managed content systems, responsive design, and a controlled staging-to-live process.

The result.

A connected website and management system supporting ecommerce, customer handling, organic visibility, content, events, and project showcases through simpler repeatable owner workflows.

  • WordPress
  • WooCommerce
  • CRM
  • SEO
  • AI-assisted SEO
  • UX and UI
  • Responsive design
  • Owner workflow design
  • Product imports
  • Technical QA
  • Legacy data recovery
Project 03

Tape My Steel

An independent marketing brand and connected digital system for armoured combat, built to make the sport easier to understand, discover, follow, and join.

tapemysteel.com
Tape My Steel website homepage
Website previewOpen live site

The goal.

Develop a brand for the sport as a whole, identify gaps in information, participation, media distribution, and community connection, then build practical pathways through them.

What I am building.

Brand positioning, repeatable editorial series, a WordPress content system, club discovery and beginner routes, a structured team database, and private automation connecting video production, approvals, scheduling, and multi-platform publishing.

The result so far.

A growing infrastructure that connects content, clubs, beginners, events, and publishing workflows under one recognisable brand, creating repeatable routes toward participation, audience growth, and future income.

  • Brand strategy
  • Sports marketing
  • Product strategy
  • Content systems
  • Information architecture
  • Database thinking
  • Automation
  • WordPress
  • Audience journeys