Sports marketing · Creative production · London
I build the system.Then make the work.
Hands-on sports and creative marketer building audience growth, partnerships, live-event communications and digital products—strategy through execution.
Selected work
Proof over promises.
Growth campaigns, live-event systems, creative production and digital products built for international sport, local communities and specialist businesses.
Flagship case study · 2024–2026
Building a niche sport into a global content product.
As voluntary Marketing Director, I helped turn a fragmented international federation into a more credible sports product—leading strategy while personally producing social content, brand assets, websites, sponsorship materials and broadcast graphics.
IMCF content fieldwork
Campaigns people could join, learn from and share.
Five examples showing national collaboration, audience-focused content, sponsor education and community participation.
Sponsor collaboration · Education
Making the craft part of the story.
A collaborative piece with a sponsor partner, presenting shield-making in an accessible way that built viewership while strengthening the connection between the audience, the craft and the partner brand.
Open original Reel ↗Thirty-country event build-up
Every nation had a voice.
Representatives supplied their own clips, which I shaped through motion graphics into a consistent pre-event series. It built interest, strengthened the organic funnel and created direct interaction with nations and their communities.
Open original Reel ↗Audience-first short-form
Pure viewership.
A direct, high-intensity piece built around the visual strength of the sport and the viewing behaviour that helped expand distribution beyond the existing community.
Open original Reel ↗Education across borders
Clear content from difficult source footage.
Contributors had very different production experience; many had never presented on camera and some were not confident working in English. The challenge was to guide, edit and package their knowledge without losing its authenticity.
Open original Reel ↗#CrayonMunchers campaign
The community became the content.
One piece from the wider user-generated campaign that invited fighters to participate, compete and distribute the story through their own networks.
Campaign total: approximately 7.1M views · 54 submissions · approximately 12K follower growth
Open original Reel ↗Published campaign work
Visual evidence.
These are lazy-loaded Facebook post previews. Select any thumbnail to open the original published work.
Pre-event marketing graphics
Visuals used to build recognition, interest and momentum before the World Championship.
Marshal participation campaign
Collaborations, community stories, memes, articles and social posts working together to encourage marshal commitment.
National event posters
Country-level event graphics extending the visual system through the federation’s national network.
Beyond IMCF
Selected systems and products.
Creative production, local sports growth, ecommerce and independent media infrastructure.
Creative production system
Greenman Workshops
A modular animation experiment tested across approximately 12 early-stage client projects.
Ecommerce and owner systems
Historicum.pl
A WordPress/WooCommerce rebuild designed for both specialist customers and a non-technical owner.
Sports community growth
Knyaz UK / Invictus MMA
Consistent fighter storytelling, archive footage and fast event content helped build team identity and visibility.
Independent sports-media product
Tape My Steel
Media and participation infrastructure for Armoured Combat, built from positioning through to club discovery.
Capabilities
Strategy through execution.
I work across the full chain—from deciding what matters to making, publishing and learning from the work.
Sports marketing
Positioning, campaigns, audience journeys and coordination.
Audience growth
Platform-native content, UGC and organic distribution.
Creative production
Video, motion graphics, design, illustration and sound.
Partnerships
Sponsor packages, assets, activations and fulfilment.
Live events
Communications, broadcast graphics and rapid content.
Digital systems
WordPress, Wix, ecommerce and custom workflows.
About Gvidas
Creative hands. Systems brain.
I’m strongest where the marketing function is still being built. I create the structure, develop the brand and campaigns, coordinate the people—and personally produce much of the creative work required to make it operate.