How Animated Ads can be used for a B2B Office Supply Service with Clarity Administration

We partnered with Samuel, founder of Clarity Administration, to solve their primary communication difficulty. Despite being a global provider of recruitment support and back-office services with over 80,000 formatted CVs, their online messaging could not keep up - as they started growing.

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Table of Contents

• Common Business Problems

• Building for Specific Goals

• A Clear Return on Value

Common Business Problems

Prior to our partnership, Clarity Administration had two main common problems that many businesses face in every industry:

• Low Engagement Online: Potential clients were overwhelmed by the amount of services, causing a loss of potential clients.

• Everything at once: They were offering services online of everything at once with no direct solution or target, which just further drove clients away.

• Need for Leads: In person business doing good, and ready to get more clients, but they could not find them or the potential clients could not see them.

Building for Specific Goals: The Lead Generation

Instead of just "making a video," our assets are built to hit specific goals like finding leads.

• Native Formats: We build in formats specifically engineered for Instagram, Facebook, or any other platform ads to ensure they interest your potential clients where they actually spend their time in a way that would interest those users.

• Organised Interest: By using a roster of various different narrative and visual styles that find their fit within multiple different sectors, we catch attention for you in online environments and communicate efficiency within the 15-second window into your business.

• Engineered Results: With deep analysis we reach understanding of the specific needs for each client. We then are able to build each scene to emphasize the possible results the client is looking to reach.

Strategic Decisions: How We Targeted the Ad

Based on brand and market fit, we utilized a "Simple Style" look - driven by 2D animation and soft but controlled gradients -- to project professionalism. This aesthetic aligns with current marketplace expectations and showcases the reliable, available nature of Clarity Administration.

The narrative followed a problem-to-solution pattern, with a heavy emphasis on the beginning to attract the attention of potential clients clearly struggling with this specific problem, followed by the introduction of the exact solution and a direct CTA.

The Strategic Outcome:

The effectiveness of a marketing asset is measured by the value it brings to the business. After implementing the 15-second video on their ad campaigns, ClarityAdministration saw a clear, positive impact on their key marketing efforts.

The outcomes included:

• A significant lift in visitor engagement on their landing page, with users better understanding the product's core value.

• A foundational brand asset that delivers understanding of their service to new customers and potential investors

• Brand Style Representation for future creatives to use in company brand messaging.

This project is a clear example of how a small, strategic video asset can produce a significant return on value, driving the business forward.