What is an Animated Explainer Video?

Let's be direct.

You have a groundbreaking product, but your message is getting lost.

You're losing customers and investors because your explanation is a wall of text, a confusing diagram, or a jargon-filled pitch. We fix that. The tool we use is the animated explainer video.

But what's an explainer video, exactly?

It's a short, sharp piece of visual storytelling. It’s an asset engineered to turn confusion into clarity, disinterest into desire. A good video explainer takes your most complex idea and makes it simple, powerful, and instantly understandable.

This is your guide to the most efficient tool in modern marketing.

Because attention is a currency, and you're going broke.

Static images are invisible. Text is a speed bump. In a world of scrolls, a generic animated advertisement won't cut it. But strategic animation advertising is different. It works.

  • It Engineers Clarity: Animation makes the abstract tangible. We can visualize your software, your strategy, your entire business model. This is visual explain in action. No more confusion.

  • It Builds a Connection: A story hits harder than a feature list. A well-crafted animation makes your brand feel human, relatable, and trustworthy.

  • It Dominates the Noise: A bespoke piece of animation in advertising makes you look sharp and professional. It signals quality in a sea of generic stock footage.

Why Use Animation in Advertising?

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Explainer Video Examples: What's the Look?

Explainer videos aren't one-size-fits-all.

The type you choose is a strategic decision based on your goal. Below are the most common formats, each engineered for a specific job.

The Motion Graphics Explainer Video:

Clean. Confident. Professional. This is the go-to for tech and B2B. A motion graphics explainer video uses dynamic movements of text, icons, and explainer graphics to communicate complex information with absolute clarity.

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The 2D Explainer Video:

The versatile workhorse for visual storytelling. A classic 2D animation explainer video is the tool you use to build an emotional hook with relatable characters or to animate abstract concepts with style and clarity.

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The Startup & SaaS Explainer Video:

This isn't a style; it's a mission. A startup explainer video is an asset engineered for one purpose: to build credibility and get you funded. A SaaS explainer video is a tool built to simplify your complex platform, reduce customer confusion, and convert more trial users into paying customers.

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Business Animation Videos:

A corporate explainer video or business animation video is about winning from the inside out. It's used for employee training, onboarding new hires, or communicating a new company vision, building clarity and alignment internally.

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3D Animations:

This is for brands that want to make a high-impact, premium impression. While traditional 3D adds depth, it often comes with a five-figure price tag and months of production time.

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Corporate Animations:

This isn't just content; it's your internal alignment tool. A corporate animation is an asset engineered to solve your biggest operational challenges. It's used to simplify complex training, align your entire team on a new strategy, and build a stronger company culture from the inside out.

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The Greenman Workshops Difference

The traditional agency process is broken. It's slow, expensive, and full of surprises. We rebuilt it from the ground up.

Our system is transparent, efficient, and engineered for ambitious founders who need results, not retainers. We've built the clearest pricing and deliverables system on the market because our goal is to be a trusted partner in your growth.

See Our Full Proccess & Pricing Here
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The Process: A Stripped-Down Guide

Making a professional video explainer isn't about software. It's about strategy. Here's a guide on how to make an animated explainer video that actually works.

Step 1: The Core Message. Nail your "why." What is the one thing you need people to understand? Start there. Everything else is noise.

Step 2: The Script. Cut the nonsense. A great script is the foundation. It's short, simple, and relentlessly focused on the customer's problem and your solution.

Step 3: The Blueprint. Plan the attack. This is the visual strategy. A storyboard and a style guide that define the look, feel, and flow. No surprises.

Step 4: The Build. Bring it to life. This is where the magic happens. Animators create the visuals, a professional voice-over is recorded, and sound design completes the experience.

Step 5: The Launch. Use your asset. Put it to work. Homepage. Social media. Sales emails. A great animated advertisement is a tool. Use it.

Ready To Be Understood?

An animated explainer video is the most efficient tool for turning confusion into clarity. It's a foundational asset for any ambitious business.

You know what it is. Now, let's see what it can do.

What Explainer Videos Are Used For?